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Casino Affiliate - Home
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I'm just starting a new casino review site and ran across your page. I just wanted to let you know that it's one of the best I've seen.
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Marketing online casinos and sportsbooks
If you thought that getting into casino and sportsbook affiliate
programs was about technology then think again. It is about marketing.
You can build the best site with flash animation, fancy javascript
and more, but if no one knows about it, then no one will visit it.
Traffic is important but targetted traffic is more important. You
are not being paid for banner impressions or page views so you need
to get gamblers to your site. Always think about this when trying
new marketing initiatives.
You need to provide content that will attract people in the first
place, and then get them coming back for more. Test the casinos
yourself, document your likes and dislikes and write some reviews.
Remember, easy on the sales pitch. Check out the Affiliate Resources page for sources of free and paid content.
Go easy on the banners. People don't want to wait too long for
a page to load and written text links oftem perform better. You
may have the latest processor and a T1 connection but the majority
don't.
The best target audience is those that subscribe to a newsletter.
People on these mailing lists want to see what you have to offer.
Get a subscription box on every page. There is a move away from
single opt in to double opt in lists. The former requires just an
email address to be entered where as the latter requires them to
also reply to an email once they have entered their email address.
Whilst the number of sign ups will be less with a double opt in
list, it will be more targetted and that's the aim. Check the Affiliate
Resources page for free and paid services. Try to avoid those
free services that attach their own ads as this detracts from the
news you have to tell.
When you are starting out you may need to use some types of traffic
generation such as banner exchanges, pop ups, pop unders and exit
traffic. Once you get established though, I suggest you dump them.
Many are scams and cheat you on the statistics so that your banners
are never seen because they are so far down the page, or they run
scripts to make it appear as if your site or banner has been displayed
but it is invisible to the visitor.
Don't overlook purchasing traffic either. Whilst search engines are a good source of free traffic, you can always boost your visitors by buying traffic from services such as Visitor Finder.
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